Barry Schwartz and his work were recently profiled at the WSJ.

“Maximizers are people who want the very best. Satisficers are people who want good enough,” says Barry Schwartz, a professor of psychology at Swarthmore College in Pennsylvania and author of “The Paradox of Choice.”

Dr. Schwartz has developed a 13-level test to assess a person’s decision-making orientation. Each statement is scored on a scale of 1 (strongly disagree) to 7 (strongly agree). The higher your score, the more of a maximizer you are. [WSJ.com]


Leave a Reply

Your email address will not be published. Required fields are marked *