 Tom Szaky
Eco-Capitalism
Co-Founder and CEO of TerraCycle, Inc. |
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Eco-Capitalism in Challenged Economic Times
The story of TerraCycle, from idea to 100% growth per year for five years, 100 products in 2009 in over 10,000 big box stores, and growing. All products made from and packaged in waste. Cover of Inc. Magazine, full page NYTimes and WS Journal stores and hundreds of stories annually.
Understanding the dynamics and economics of waste.
What are opportunities in today’s environment; how to see and capitalize on hidden assets and grow businesses in a constrained economy. Keys are quality, pricing, innovation and customer engagement. Examples from TerraCycle. The importance of a big idea, whether social mission or in a larger service context.
How to generate disproportionate press and to attract participation from your customers. Sales strategy with a green emphasis in the Obama era.
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