Tim David’s book, Magic Words, reveals, “The Most Persuasive Word, According To Science.”

Getting people to carry out your bidding might be as simple as providing with them a reason, even if that reason is kind of dumb. That’s according to the new book Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence, in which writer Tim David draws from research in psychology to show the near-magical powers of some very ordinary words. (David, appropriately enough, is a former magician.) [HuffingtonPost.com]


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