Rafi Mohammed: “How Retailers Should Think About Online Versus In-Store Pricing”

Pricing expert Rafi Mohammed has published a new Harvard Business Review feature. One of the biggest questions faced by brick-and-mortar retailers today is whether prices should be the same online and in stores. Gaining clarity on this issue is critical for traditional retailers to successfully compete in both environments. Brick-and-mortar retailers have been struggling with… Read more »