“At ASAE’s 2017 Great Ideas Conference, opening keynote speaker Srini Rao encouraged association professionals to embrace risk and crazy ideas to avoid becoming part of “a sea of sameness.” Innovative, creative, great ideas come from taking risks and refusing to play it safe. That’s what Srini Rao, chief creative instigator at Unmistakable Media, shared during his keynote at ASAE’s 2017 Great Ideas Conference in Orlando, Florida.” [AssociationsNow.com]

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