(Hint: it’s not about marketing)
Applying the lessons learned working for Obama’s winning presidential campaigns, nine Fortune 100 companies, and some of the world’s largest nonprofits, Goff explains how the web is forcing every business on earth to reshape its identity, strategy, and operations. It’s about much more than just marketing — it’s about new ways of serving customers, partners, and even employees.
Teddy Goff is a Partner and Co-Founder at Precision Strategies, a strategic consulting firm whose clients include Fortune 50 companies, leading nonprofits, and national-level campaigns in the US and abroad. One of the most celebrated digital experts in the world, he was named to TIME’s list of “30 people under 30 who are changing the world” (2013).
Teddy served as the director of digital strategy for President Obama’s 2012 reelection campaign, leading the 250-person nationwide team responsible for the campaign’s social media, email, web, online advertising, online organizing, front-end and product development, design, and video presences. TIME described his work as “redefining the limits of viral politics.”
Under Teddy’s leadership, Obama for America raised more than $690 million over the Internet, registered more than a million voters online, built Facebook and Twitter followings of more than 45 and 33 million people respectively, earned more than 133 million video views, ran more than $100 million in online media spend (the largest such program in political history), built groundbreaking tools for online fundraising and campaigning, organized hundreds of thousands of volunteers and events through a proprietary organizing platform, and sent the most retweeted tweet and most liked Facebook post of all time.
As a member of the campaign’s leadership, he also played a seminal role in shaping and executing the broader campaign’s strategy for communications, fundraising, and organizing. His work on the campaign has been featured in TIME, Bloomberg Businessweek, Rolling Stone, New York Magazine, BuzzFeed, Business Insider, the Washington Post, and the New York Times.
Before joining the campaign, Teddy served as Associate Vice President for Strategy at Blue State Digital, overseeing BSD’s global creative team that serviced more than 75 active engagements around the world. He also personally directed programs for Microsoft, Senator Edward M. Kennedy, Partners In Health, American Express, Carnegie Hall, and the Metropolitan Museum of Art, among others.
On President Obama’s 2008 campaign, Teddy was responsible for state-level digital campaigns, managing everything from email and social media programs to online organizing strategies in more than 25 battleground states. During the primaries, he helped lead the email team that revolutionized online fundraising by amassing millions of dollars in small gifts. Teddy also led the creation and launch of the Obama Administration’s new WhiteHouse.gov website as a senior member of the Presidential Transition Team.
Teddy lives in Manhattan and is a graduate of Yale University. He has been featured in Bloomberg Businessweek’s list of “The Most Eligible Hires in Techdom,” AdAge’s “Wish List” of the top four Obama campaign officials, the AdWeek 50, and other books and publications, and has appeared as a guest on the Charlie Rose Show.