Conventional wisdom in the business world has taught us to look at what other people do, isolate the things that work for them, follow a best practice and attempt to replicate a similar result in our own lives, and our own companies. The not so obvious issue with best practices is that the result is a pale imitation of our predecessors or a mediocre result. In the process we lose the one thing that enables us to stand out in the world, the thing that only we could do in only way the way that we could do it. We lose the ability to put our unique fingerprint and signature on everything that we do.
But when our work is so distinctive that nobody else could have done it but us, unmistakable, our competition becomes completely irrelevant. Customers don’t price shop or compare because we’re not the best option, we’re the only option.
In this workshop you’ll learn how to identify the best practices that are preventing innovation and creative breakthroughs. You’ll also learn why making things that are so distinctive that nobody else could do them but you or your company will ultimately make your competition irrelevant.
It’s only when we have the courage to to attempt to what hasn’t been proven to work that we’re able to set an example and lead rather than follow an example that’s been set.
· Rewrite Industry Best Practices: Identify and abandon best practices that no longer serving you, and write new ones.
· Mindset : Develop the creative confidence to execute new ideas by learning to overcome fear, anxiety, and doubt.
· Creative Habits: Practical insights and daily practices that lead to continued breakthroughs
· The Magic Moment: Identify the “magic moment” when your customer falls in love with the product
Through developing a series of systems, daily practices, and habits Srinivas Rao managed to write 3 books in 3 years, produce over 200 episodes of a podcast, produce a live event and produce an animated series. In this workshop participants will learn how to develop a series of creative habits that will make them more prolific and productive.
• How to significantly increase your cognitive bandwidth
• Optimize your working environment to produce high value creative output
• Developing a daily creative habit to facilitate innovation
• Letting go of the masks, stories, and labels that limit our capacity
Srini will share how to ignore best practices, trust your intuition, develop creative ideas and breakthrough solutions to solve problems. You’ll learn how to think like artists as opposed to marketers, embracing a compass instead of a map.
The day and age in which students are prepared for the future by memorizing information and regurgitating it on standardized tests is over. To be prepared for the future students will need to solve interesting problems and bring creative ideas to life. In this talk educators will learn how to reshape their curriculum to provide students with a strong creative foundation.
Srinivas Rao is the author of the WSJ Bestselling book The Art of Being Unmistakable and his next book Unmistakable: Why Only is Better Than Best is due out August 2016.
He regularly speaks with audiences about creating work that’s so distinctive that it makes your competition irrelevant, productivity, creativity and digital storytelling. His work has been featured on the CBS Sunday Morning Show, USA Today, The Blaze and Wall Street Journal. He was a keynote speaker for Podcast Movement 2014 and has spoken at Social Media Marketing World, New Media Expo, Misfit Conf, and The Green Township School District.
He’s also the founder of The Unmistakable Creative Podcast where he’s interviewed more than 600 creative professionals including entrepreneurs, best-selling authors, venture capitalists and artists. Today the show has a global audience and over 500 5-star reviews in iTunes.