By changing your company’s key decisions within this framework, you can fundamentally alter the risks that will impact your business.
This talk is for entrepreneurs, executives and their employees in companies involved in dynamic industries where the locus of risk is shifting, and includes lessons from Zipcar, Blockbuster, Apple, Benetton, Kickstarter, Walmart, and dozens of other global companies.
The Risk-Driven Business Model demystifies business model risk, with clear directives aimed at improving decision making and driving your business forward.
Serguei Netessine is the Timken Chaired Professor of Global Technology and Innovation at INSEAD and the Research Director of the INSEAD-Wharton alliance. Prior to joining INSEAD in 2010, he has been a faculty member at the Wharton School, University of Pennsylvania, which he joined in 2001.
Prof. Netessine received BS/MS degrees in Computer Science and Electrical Engineering from Moscow Institute of Electronic Technology and, after working for Motorola and Lucent Technologies, he also received MS/Ph.D. degrees in Operations Management from the University of Rochester. His current research focuses on business model innovation and operational excellence and he worked on these topics with numerous organizations including Federal Aviation Administration (USA), Lockheed Martin, Procter & Gamble, McDonald’s, Rolls Royce, Comcast, Expedia, ABB and US Air Force. Additionally, he serves on advisory boards of multiple startup companies. Professor Netessine is a frequent speaker on innovation at industry events including World Knowledge Forum.
Professor Netessine has been the recipient of several teaching awards for delivering classes to MBA and Executive MBA students at the Wharton School and INSEAD, and he frequently teaches in Executive Education Programs. Prolific academic writer, professor Netessine holds senior editorial positions at several leading academic journals and he co-authored dozens of publications in prominent management journals, including Harvard Business Review. His work has received extensive media coverage in CIO Magazine, the Economist, Forbes, Multichannel Merchant, New York Times, US News and Strategy & Business and other media outlets. He is the co-author, with fellow BrightSight Group speaker Karan Girotra, of The Risk-Driven Business Model: Four Questions that Will Define Your Company.