How brands win by becoming thought leaders and seeding the culture to inspire collective action. Proven tips for leveraging local relevance to achieve global impact, plus cutting-edge research on how attitudes and beliefs are formed in a digital age.
From mapping the competition, to passing the acid test of a saleable concept, this talk delivers 10 immutable laws for successfully launching anything. (Can also be expanded in a workshop format).
Patricia Martin addresses the cultural trends specifically impacting your category. Presented as a thought-provoking discovery process, the experience sparks the kind of insights that lead to new opportunities. Together, we’ll determine what steps will lead to future success in your industry. Clients use these presentations for sales events and educational programs to ignite conversation and kick-start collaborations among stakeholders.
Patricia Martin is an author and noted expert on commerce and culture. She is CEO and founder of LitLamp Communications, an award-winning marketing boutique that combines social research with strategic communications to help clients be persuasive in a digital culture.
Martin conjured a strategy for the Asian tour of the New York Philharmonic, spearheaded a viral Information Privacy initiative funded by George Soros, launched Animal Planet, introduced Dannon products into school lunch rooms nationwide, and re-focused Sun Microsystems’ higher education strategy.
Author of the books Renaissance Generation: The Rise of the Cultural Consumer and What it Means to Your Business and Tipping the Culture: How Engaging Millennials Will Change Things, Martin pioneered the point of view that the convergence of art, technology and entertainment is remaking the American consumer. A keynote speaker in demand, Martin brings C-level executives to their feet when she casts the American consumer in a new light and sets the stage for marketing in the new economy.
Martin has been featured in the Chicago Tribune, the New York Times, NPR, the Wall Street Reporter, Market Watch, Harvard Business Review, and Advertising Age. She is a frequent contributor to Advertising Age andThe Huffington Post, a Senior Research Fellow at the Institute of Cultural Affairs International, and lives near Chicago with her daughter, Grace.