Noah Goldstein




Speech Topics

Every day we face the challenge of persuading others to do what we want. But what makes people particularly responsive to our arguments, requests and products? Persuasion is an art, but it is also a science, and researchers who study it have uncovered a series of hidden principles for moving others—be they consumers, current or prospective clients, negotiation opponents, employees, or coworkers—in your direction. Noah Goldstein, co-author of New York Times bestseller Yes!—now translated in over 25 languages—discusses how small, costless changes to the way you frame your message, proposal, product or request can have a huge impact in changing not only other people’s hearts and minds, but also their behaviors. Using vivid real-world examples and cutting-edge research from persuasion science, he explains the most common persuasion mistakes that individuals and organizations make and how to correct them, always with an emphasis on actionable, practical takeaways that attendees can easily apply at work the very next day.

This talk can be tailored specifically to a multitude of different domains, including sales, marketing, advertising, negotiation, leadership, general management, organizational change, and patient care.


Books

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Biography

New York Times best selling author Noah Goldstein is one of the world’s leading authorities on the science and practice of persuasion. He tells us how small, costless changes to the way we persuade can have a huge impact in influencing others.

How can we get other people—be they customers, current or prospective clients, negotiation opponents, suppliers, subordinates, superiors or colleagues—to willingly embrace our ideas, our products or our position? Noah Goldstein, an award-winning professor at the UCLA Anderson School of Management, tells us how small, costless changes to the way you frame your message, proposal, product or request can have a huge impact in changing not only other people’s hearts and minds, but also their behaviors. Using vivid real-world examples and cutting-edge research from persuasion science, he explains the most common persuasion mistakes that individuals and organizations make and how to correct them, always with an emphasis on actionable, practical takeaways that attendees can easily apply at work the very next day. Goldstein is co-author of Yes!, a New York Times best seller about persuasion now translated in over 25 languages. His work on persuasion was named a “Breakthrough Idea” by Harvard Business Review and has also been covered widely in the news media, including The New York Times, The Wall Street Journal, Scientific American, TIME magazine, the BBC and National Public Radio. He has consulted for a number of public and private organizations, including Accenture, Intuit, Wikipedia.org, the United States Census Bureau and the United States Forest Service. Goldstein has also served on the scientific advisory boards of two Fortune Global 500 companies. In his latest book, The small BIG: small changes that spark big influence (September 2014), Goldstein and his co-authors describe how, in today’s information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.






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