Michael Silverstein is the co-author of the best-seller, Rocket: Eight Lessons to Secure Infinite Growth (McGraw-Hill, 2015). He joined the Boston Consulting Group (BCG) in 1980 and has served in a number of leadership roles, most recently as leader of BCG’s client service initiative and as a member of the firm’s Executive Committee. Michael was formerly the global leader of BCG’s consumer practice and is an expert in consumer behavior and the consumer-driven economy.
Michael specializes in helping large multinationals transform their companies through superior consumer insight, accelerated organic growth, and M&A. His clients include some of the world’s largest and most prominent consumer goods companies and retailers. He is a frequently cited expert on consumer buying behavior, retail and packaged goods innovation, and market development. He is an expert on global food demand, production, and nutrition.
Michael is also the co-author of the best-selling Trading Up (2003) and its 2006 sequel, Treasure Hunt, as well as Women Want More (2009), and 2012’s The $10 Trillion Prize about how companies can capitalize on the biggest growth opportunities in the global consumer business: the newly affluent consumers in China and India.
In addition, he has published essays in the Harvard Business Review, and more than 30 BCG publications. He has been interviewed on national television numerous times, including appearances on CNBC, ABC, CBS, NBC, and Fox News. He also has been quoted extensively in leading publications such as The Wall Street Journal, The New York Times, The Times of London, the Financial Times, The Economist, The New Yorker, Time, Newsweek, and The Washington Post, among many others.
Prior to joining BCG in 1980, he worked at United Press International as a reporter and later in new product development. He holds an MBA from Harvard University and a BA in economics and history from Brown University.