Given how critical making sound decisions is, it is imperative that leaders identify and minimize bias whenever possible. The reality is that many biases are completely unconscious to us and affect nearly every decision we make. Participants will learn about some of the challenges around cognitive bias, and ways we can minimize it.
The model for addressing organizational bias:
In this talk, you will learn about the brain’s system for breaking bias.
Our social brains give us a variety of superpowers to make teams and organizations work better. Our kryptonite is that we don’t seem to know the real significance of these superpowers. Social neuroscientist Matthew Lieberman will describe three social superpowers that affect our motivation, thinking, and identity and how these powers can enhance leadership quality, employee engagement, and organizational changes.
You don’t need to work in advertising to want to understand how to make your message stick in the minds of others and change their behavior. Marketing executives and psychologists have all tried to crack the code for decades with little success. Sizing up a message after the fact is easy. Predicting which messages will work is still more art than science. Matthew Lieberman will discuss his groundbreaking research demonstrating that traditional focus groups can be replaced with “neural” focus groups, that buzzworthy messages have a distinct neural signature, and that creating buzz and changing behavior depend on two separate pathways. Lieberman debunks the snake oil of neuromarketing, but shows how quality neuroscience can create a revolution in the world of marketing.
Being overly social in the classroom is often a punishable offense, yet our brains are wired to crave social connection, particularly in adolescence. Social neuroscientist Matthew Lieberman shows how we can leverage the brain’s social urges to enhance learning in the classroom. The brain’s network for social thinking is actually an untapped resource that has a remarkable gift for learning. Lieberman will reveal how to turn social from classroom kryptonite into a school superpower.
Matthew Lieberman received his Ph.D. from Harvard University. Dr. Lieberman coined the term Social Cognitive Neuroscience, an area of research that integrates questions from the social sciences which the methods of cognitive neuroscience and has become a thriving area of research. Dr. Lieberman has been a professor at UCLA in the departments of Psychology, Psychiatry and Biobehavioral Sciences since 2000. His work uses functional magnetic resonance imaging (fMRI) to examine the neural bases of social cognition and social experience. In particular, his work has examined the neural bases of social cognition, emotion regulation, persuasion, social rejection, self-knowledge, and fairness.
His research has been published in top scientific journals including Science, Nature Neuroscience, American Psychologist, and Psychological Science. His research has been funded by grants from the National Institute of Mental Health, National Science Foundation, Guggenheim Foundation, and Defense Advanced Research Projects Agency. His work has received coverage in the New York Times, Time magazine, Scientific American, and Discover Magazine. Dr. Lieberman is also the founding editor of the journal Social Cognitive and Affective Neuroscience and helped create the Social and Affective Neuroscience Society. Dr. Lieberman won the APA Distinguished Scientific Award for Early Career Contribution to Psychology (2007) and campus wide teaching awards from both Harvard and UCLA. He is the author of the book Social: Why Our Brains Are Wired to Connect.