Karl Gerth




Speech Topics

Drawing on the research in his new book, As China Goes, So Goes the World, Oxford University Chinese consumer expert Karl Gerth reveals how we are all being affected by the everyday choices made by ordinary Chinese, whether we do business there or not. Examining this central driver of global change will help make sense of and prioritize the overwhelming amount of information coming out of China.

The promise and the perils of doing business in the world’s most important developing economy.

While the rest of the globe has become increasingly worried about China’s competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China’s rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world.

Drawing on the research in his new book, As China Goes, So Goes the World, Oxford University Chinese consumer expert Karl Gerth reveals why we should all care about the everyday choices made by ordinary Chinese, whether we do business there or not. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.

In addition to showing how to manage and prioritize the overflow of political and economic news and information coming out of China, he helps us understand the significance of China’s transformation from an export orientation to a domestic consumer driven economy. How did China get where it is, where is it trying to go, and how do these changes affect all of us?

Companies that already do business in China – or hope to in the future – will especially want to learn more about the problems and consequences of China’s state-sponsored drive to build competitive brands and discover how they might benefit from it or protect against any repercussions.


Books

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Biography

Dr. Karl Gerth is an internationally-recognized authority on Chinese consumerism. His book, As China Goes, So Goes the World: How Chinese Consumers are Transforming Everything, has been described as “essential reading for anyone trying to make sense of China today.” He holds a PhD from Harvard, taught at Oxford, and is currently professor and Hsiu Endowed Chair in Chinese Studies at the University of California, San Diego. He has received numerous research awards, including from the US Fulbright Foundation, the British Academy, and the Japanese Ministry of Education. He is currently the China co-team leader of the Ceres21 Project, sponsored by the Norwegian Research Council, which is investigating innovative adaptations in the automotive and power industries to climate and environmental change on three continents. Karl is a sought after speaker to international businesses, civic organizations, and educational institutions. He has recently taken up competitive rowing.






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