From virtual reality treatment for depression to ‘uberizing’ doctor visits, expectations in healthcare are changing dramatically and consumers are in control. Not only are traditional approaches being tested, a new generational lifestyle has shifted the position of healthcare and well-being into a status symbol, which we call ‘Wellth’ – creating a new demand and leadership challenge for healthcare brands.
These disruptions in healthcare are breaking out everywhere changing what it takes to succeed. Navigating this new landscape that we call ‘Generation MD (Millennial Doctor)’ requires different leadership principles that proactively engage in the patient experience while incorporating technology advancements and tapping into the minds of millennials caught up in the Wellth lifestyle.
As CEO of the Harris Insight & Analytics Group, John Gerzema oversees the pulse of the American society, unreasonable consumers, and fluctuations of brand reputations. Drawing from years of brand reputation consulting, John will unpack the current healthcare trends and the wellth revolution that are being driven by consumers with data, insights and case studies showing the generational shifts and innovation that’s changing the way we think about our health.
Audiences will learn how healthcare companies and startups are engineering trust, empathy, intimacy amongst other human values to change the health-care game entirely.
It has become evident that traditional approaches to leadership are no longer effective to creating successful change. What does it take to fix today’s global problems and business challenges?
After researching successful stories of ‘change agents’ across 26 global cities and surveying over 64,000 people around the world, John Gerzema concludes it’s the nature to nurture that creates successful change today. Nurture is sentiment that the majority of the world agrees, as 66% agree that “The world would be a better place if men thought more like women.”
Sharing provocative data, stories from around the world, and insights from his latest New York Times best-selling book, The Athena Doctrine, John explores the rise of feminine skills, nurture competencies and their impact on leadership, policy and innovation.
Tom Peters praises John’s work as “ Extraordinary research. Great storytelling. A message both timely and of monumental importance.” This talk reveals an emergent form of nurturing leadership, leveraging core values like empathy, patience, collaboration, and shared prosperity that most innovative men and women of our times are using to redefine success and craft solutions.
John has also built out a leadership workshop where companies are assessed against his consumer research, leading to bespoke solutions for management, organizational structure, communication skills building and more.
“A good reputation is more valuable than money.” – Publilius Syrus (85BC)
Since the beginning of time we’ve understood the importance of building a good reputation, but how do you build it in today’s world of the unreasonable consumer? A world where consumers expect a seamless car-sharing service that arrives in two minutes flat, fights for their beliefs, treat employees well, and delivers it all for $10 or less.
As CEO of the Harris Insight & Analytics Group, John Gerzema oversees the pulse of the American society, unreasonable consumers, and fluctuations of brand reputations. Drawing from years of brand reputation consulting, this NYT’s best-selling author and leadership expert will demonstrate that building admiration today is found by shaping culture, while serving society.
Instead of developing reputation campaigns aimed at the elite, John will reveal how to build real brand admiration through the tri-fecta of merging corporate interests to consumers interests to societal interests. An inspiring and action orientated presentation, John will leverage proprietary data, market trends, and real brand reputation stories that will leave any skeptical or burnt out employee re-energized by a world of possibilities.
The audience will leave this talk with practical frameworks, guiding principles, and new goalposts of how to build corporate reputation and win admiration in today’s society.
The Inside is The New Outside: Creating Internal Culture For Maximum Brand Impact
What do Satya Nadella, Tim Cook, Paul Poleman, Marc Benioff, Howard Schultz and Rose Marcario have in common? It’s not just their skyrocketing profits and increased market evaluation. It’s that they discovered, in today’s world, profits follow principles.
Building on over 35 years of brand consulting and research with Fortune 500 global organizations, NYT’s best-selling author John Gerzema will unpack this very important societal shift of consumers, employees, and shareholders aligning their interests and attention spans with brands driven by principles and purpose.
During his talk, John will inspire leaders with proprietary research, cultural trends, and leadership stories, convincing the audience that today’s most sought-after leadership brands drive their energy from the inside out. Internal culture is today’s relevancy builder, product generator, market differentiator, and market driver. In fact, John will demonstrate that traditional ‘paid media’ is being displaced by ‘organic media’ earned through the purpose-driven actions of CEOs, social responsibility initiatives, human resources, and the employees themselves.
John ends this enlightening talk by offering simplified and applicable frameworks that any leadership team can implement to ignite their brand from the inside out, maximizing their societal and brand impact in today’s world.
Note: This presentation can be uniquely positioned against client’s specific values.
From smart farming drones to self driving cars, advancements in technology are transforming the way people, connect, learn and engage with each other. Over the last century we’ve shifted from the industrial age, to the informational age, and now we are at the forefront of the augmented intelligence age.
In this period of extreme disruption and change, new skills are needed to thrive; how can leaders successfully navigate in these transformational times?
John Gerzema, a societal change expert, NYT’s best-selling author and CEO of the Harris Insight & Analytics Group, which has consulted with leaders on transformational change from times of President Kennedy to Prime Minister Tony Blair, will tell you. In this talk, John identifies and maps out the five pivotal frameworks leaders need to know to address today’s change, adapt to it, and ultimately leverage it to their advantage.
John’s talk will showcase that technology is not replacing humanity, instead it is allowing leaders and businesses to further lean into what makes us uniquely human. Discover how 21st-century leaders and businesses are engineering trust, empathy, intimacy amongst other human values to successfully navigate unknown waters while bringing us closer.
Named among “The Top 100 Thought Leaders in Trustworthy Business” and “Must-Follow Marketing Minds on Twitter” by Forbes Magazine, John will engage, inform and inspire the audience will a stirring sense of optimism and a head full of ideas.
John Gerzema is CEO of Harris Insights & Analytics/The Harris Poll, a leading public opinion, market research, corporate, brand and reputation strategy firm. John is a pioneer in the use of data to identify social change and help leaders and organizations anticipate and adapt to new trends and demands. An author, strategist, speaker and consultant, his books are on the bestseller and critics ‘best of’ lists of The New York Times, WSJ, Washington Post, Bloomberg and Fast Co and his writing and interviews have appeared in NYT, FT, Economist, NPR, Forbes, Quartz, McKinsey, HBR, WIRED among others. An expert in leadership and social change, John was named among the “Top Management Articles of the Decade” by Strategy & Business and his TED talks are widely viewed.
As a Distinguished Fellow with The Athena Center for Leadership at Barnard, he is an advocate for Women and Girls and serves as board advisor to The U.N Foundation’s Girl Up Campaign, University of The People and The National Kidney Foundation. John is among “The Top 100 Thought Leaders in Trustworthy Business” and “Must-Follow Marketing Minds on Twitter” by Forbes. He presented gender inequality findings in the media and workplace at The World Economic Forum in Davos and designed an analytic model with The Wharton School for U.S. News & World Report “Best Countries” rankings.
In 2015, John was named to The Medill Hall of Achievement at Northwestern’s Medill School of Journalism. His latest book with Pulitzer-Prize winner Michael D’Antonio explores the rise of feminine values in leadership, policy and innovation. Tom Peters says, “The Athena Doctrine is a powerful book. Extraordinary research. Great storytelling. A message both timely and of monumental importance.”
John previously served as Global Chief Insights Officer at Young & Rubicam and CEO of WPP’s BAV Consulting.