In this 70-minute session, Perry and Jeremy illuminate the critical role that consumer insights play in driving disuptive innovations, the psychological biases that blind us to seeing such insights, and tools professionals can use to overcome these biases. Drawing from years of research and practice at Stanford University, Perry and Jeremy weave stories of corporate innovation together with hands-on activities to deliver a high-impact session that opens participants’ eyes to a new, more human way of working. Participants leave this session with a deeper understanding of, an appreciation for, and practical tools of design to drive their teams to better customer insights, and action.
Low-Resolution prototypes and rapid experimentation have been popularized by the Lean Start-Up and Design Thinking methodologies for their ability to drive product development and consumer engagement at a fraction of typical product development costs; yet there are critical psychological biases that keep teams from using these tools. In this 70-minute session, Perry and Jeremy showcase several tools for rapid prototyping and user testing, and provide tangible experiences to convey the importance of the shift to rapid experimentation for the entire team.
Participants leave this session with a deeper understanding of, an appreciation for, and practical tools of rapid prototyping and how they can use them actively in their current work withing an organization.
In this 70-minute session, Perry and Jeremy illuminate the mindsets which distinguish Silicon Valley entrepreneurs. Drawing on years of running the startup accelerator, LaunchPad, they highlight new ways of working to create value in the marketplace, both as an individual founder, and as a team within an established organization. Participants leave this session with a deeper understanding of, an appreciation for, and practical tools to that they can use from a start up team in their work withing a larger organization.
Perry and Jeremy will bring these lessons to life and draw that connection clearly back to their work.
More info: www.launchpad.stanford.edu
Jeremy Utley was using the principles of design thinking long before he encountered Stanford’s prestigious d.school. From starting a small-venture incubator in Bolivia to hanging out in biker bars to evaluate acquisition targets for clients of the Boston Consulting Group, Jeremy has sought to meld his analytical nature with his passion for human-centered innovation.
At the d.school, Jeremy currently leads all work with outside organizations, managing and directing executive education programs. He serves in an advisory role to help organizations—from Fortune 500 companies to cutting-edge start-ups—implement design thinking. The key ingredients are often a mix of inspiration, coaching, provocation and the development of a passion for customers and a bias towards doing rather than thinking. The result is often a shift not just in practice or strategy, but a fundamental change in organizational culture.