How would your company be different if all your employees saw themselves as creative? What if you could give them practical tools to help them turn simple ideas into unforgettable results?
In “Unlocking Creativity in Everyone,” a joint talk with Stephen Voltz and Fritz Grobe, a.k.a. the Coke & Mentos guys, you’ll get an inside look at their creative process, with inspiring (and fun!) examples drawn from their viral videos that have been seen over 150 million times. And they show you how you can put these practical methods into action at your company.
There is a myth that certain people are creative, while others aren’t. But the truth is that the right process unlocks creativity in everyone. With both practicality and playfulness, Stephen and Fritz give your employees a step-by-step process for generating their own innovative ideas and turning those ideas into unforgettable results.
Lawrence Lessig of Stanford University called them “geniuses,” but Stephen and Fritz don’t believe in genius. This presentation emphasizes the value of hard work, with creativity arising not from bolts of inspiration but from dedication and determination.
What if you could get people telling all their friends about your ads? What if your company were the buzz of the Internet?
Michael Donnelly, the Director of Interactive Marketing at Coca-Cola, said that EepyBird Studios’ second viral campaign had, in his words, “the impact of a Super Bowl ad.” In The Viral Video Manifesto, Stephen Voltz and Fritz Grobe, a.k.a. the Coke and Mentos guys, give you the tools to get these kinds of results for your company.
The world of advertising has changed. With DVR’s and online video, now, more than ever, people are skipping the ads or ignoring them altogether. It’s time for brands to stop making ads that people ignore and unlock the power of viral video. It’s time for your company to make ads that people want to watch.
Stephen and Fritz offer the keys to creating contagious content for your brand. These tools enable you to create an emotional connection with consumers—and get them sharing that experience with their friends.
With their first-hand knowledge—creating viral hits for OfficeMax, Coca-Cola, McDonald’s, ABC Family, Blue Man Group, and more—plus the countless hours they’ve spent analyzing YouTube videos (so you don’t have to!), Stephen and Fritz have uncovered what works and what doesn’t in online video.
For the first twenty years of his life, Fritz Grobe wanted to be either a designer for Lego or a mathematician. Then came juggling. While attending Yale University, he founded the Yale Anti-Gravity Society, the university’s juggling club. After leaving Yale, he turned to Celebration Barn Theater’s renowned performing arts school where he studied physical theater with Avner Eisenberg, Julie Goell, Fred Garbo and Tony Montanaro.
In 1993, he won the International Jugglers Festival individual championships, the first of his five gold medals at the festival. He also briefly held a world record for juggling way too many objects, bouncing 15 balls between two people.
Fritz was artistic director of the juggling and dance ensemble “blink” from 1995 to 2000, which won both the Dance Portland Professional Choreography Showcase and the International Jugglers Festival Team Championships in Las Vegas. blink toured theatrical venues for five years, including performances in London, Edinburgh, Montreal, Chicago, Minneapolis, and Los Angeles.
From 2000 – 2001, Fritz served as the Managing Director of Celebration Barn Theater before creating two new touring productions: “Bride and Broom: A Story of Marriage & Messes” with Meghan Strell, directed by Avner Eisenberg, and “The Odd Company” a touring comedy & juggling production with Michael Miclon and Amanda Huotari.