How would your company be different if all your employees saw themselves as creative? What if you could give them practical tools to help them turn simple ideas into unforgettable results?
In “Unlocking Creativity in Everyone,” a joint talk with Stephen Voltz and Fritz Grobe, a.k.a. the Coke & Mentos guys, you’ll get an inside look at their creative process, with inspiring (and fun!) examples drawn from their viral videos that have been seen over 150 million times. And they show you how you can put these practical methods into action at your company.
There is a myth that certain people are creative, while others aren’t. But the truth is that the right process unlocks creativity in everyone. With both practicality and playfulness, Stephen and Fritz give your employees a step-by-step process for generating their own innovative ideas and turning those ideas into unforgettable results.
Lawrence Lessig of Stanford University called them “geniuses,” but Stephen and Fritz don’t believe in genius. This presentation emphasizes the value of hard work, with creativity arising not from bolts of inspiration but from dedication and determination.
What if you could get people telling all their friends about your ads? What if your company were the buzz of the Internet?
Michael Donnelly, the Director of Interactive Marketing at Coca-Cola, said that EepyBird Studios’ second viral campaign had, in his words, “the impact of a Super Bowl ad.” In The Viral Video Manifesto, Stephen Voltz and Fritz Grobe, a.k.a. the Coke and Mentos guys, give you the tools to get these kinds of results for your company.
The world of advertising has changed. With DVR’s and online video, now, more than ever, people are skipping the ads or ignoring them altogether. It’s time for brands to stop making ads that people ignore and unlock the power of viral video. It’s time for your company to make ads that people want to watch.
Stephen and Fritz offer the keys to creating contagious content for your brand. These tools enable you to create an emotional connection with consumers—and get them sharing that experience with their friends.
With their first-hand knowledge—creating viral hits for OfficeMax, Coca-Cola, McDonald’s, ABC Family, Blue Man Group, and more—plus the countless hours they’ve spent analyzing YouTube videos (so you don’t have to!), Stephen and Fritz have uncovered what works and what doesn’t in online video.
Fritz Grobe and Stephen Voltz are co-founders of EepyBird Studios, creators of award-winning viral videos for top brands. Beginning with “The Extreme Diet Coke & Mentos Experiments,” EepyBird Studios has connected global brands with over 150,000,000 consumers worldwide. Fritz Grobe and Stephen Voltz, have co-authored “The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works” (McGraw-Hill Business, 2012) and “How to Build a Hovercraft: Air Cannons, Magnet Motors, and 25 Other Amazing DIY Science Projects” (Chronicle Books, 2013). Fritz also has over 20 years experience as a professional juggler, creative director, and choreographer for award-winning circus acts and stage performances. He has won five gold medals at the International Jugglers Championships, toured as lead actor and featured solo clown in the Cirque du Soleil spinoff “Birdhouse Factory,” and set a world record for juggling way too many objects. Stephen’s lifelong involvement in unique and unusual performance began as a juggler and fire eater in the vibrant street-performing scene in San Francisco, but he also has a J.D. from the NYU School of Law and worked for 20 years as a trial lawyer in federal and state courts in Massachusetts, where he won leading cases involving employment discrimination, wrongful termination, land use, securities fraud, and civil racketeering.