Now more than a decade past the dawn of Facebook, we’re still facing a gaping chasm between social media and e-commerce. We’ve seen companies successfully commercialize these channels, with highly-targeted advertising and measurable outcomes. But it is still advertising, and it’s transactional. Deputizing your customers as ambassadors of your brand is the Holy Grail, but in a crowded digital landscape, breaking through the noise isn’t as simple as convincing someone to click “share” or “like.”
As the founder of weeSpring, a social product recommendation for parents, Allyson has built a startup that is closing the gap between where consumers share and where they shop. She’s an expert on digital social sharing, and in this action-oriented talk, she not only lays out how to leverage the existing social channels, but offers a window into the channels that we’ll be seeing in the coming years.
The people who have the creativity and drive to lift your company are the ones most likely to feel constrained by it. They’re full of ideas and chomping at the bit to execute them — but in too many cases, we try and harness the energy of these contributors when we should be unleashing it. In this powerful talk, Allyson draws upon her personal experience in publishing, politics, Wall Street, the non-profit world, and now as the founder of a successful tech start-up, delivering actionable ways to excite and engage your most creative and ambitious employees.
For most millenials, three years is the new 30 years, when it comes to a career track: no longer expected to hunker down within a single company, they’re taking leaps of faith across functional roles, companies, and even industries. For some, it’s a career accelerator, but for others, these changes can slow or even stunt their professional trajectory. Allyson Downey has successfully transitioned across publishing, politics, Wall Street and the non-profit world, and she now runs weeSpring, the successful start-up she launched in 2013. Her inspiring narrative is ideal for college or university audiences, rife with practical advice for embarking on a career path when you’re not sure yet of the final destination.
More and more women are leaning in than ever, and they’re emerging as talented leaders, innovators, and producers at almost exactly the same time that they’re considering starting a family. Attracting and retaining these women isn’t just a matter of optics: it’s key to the continued growth and success of every company in the U.S. As the author of Carry On: How to Steer Your Career Through Pregnancy and Parenthood, Allyson has compiled the wisdom of dozens of superstar women about how their companies helped them succeed in balancing demanding careers with their family life. This inclusive, constructive talk lays out the ways top companies have set a culture that embraces flexibility and retained their most valuable employees.
Allyson Downey is an entrepreneur, MBA, writer, and parent who has built a career on the power of trusted advice. In 2013, she launched weeSpring, a Techstars-backed startup that helps new and expecting parents collect advice from their friends about what they need for their baby. weeSpring has received accolades from TechCrunch, Mashable, CNBC, and the Daily Mail, and it was heralded as “Yelp for baby products” by InStyle magazine.
She is also the author of Here’s the Plan: Your Practical, Tactical Guide to Advancing Your Career During Pregnancy and Parenthood (Seal Press, 2016). She’s written for publications like Time, Fast Company, and the Wall Street Journal about women, work, and family, and she’s been a speaker at NYU Stern, Columbia Business School, and Women 2.0. She has appeared on ABC World News Now, Power Pitch on CNBC, and other outlets.
Allyson has an MBA from Columbia Business School, an MFA from Columbia University’s School of the Arts, and a BA from Colby College. She serves on the board of Democracy Prep Public Schools, one of the country’s top charter management organizations, and lives in Boulder with her husband and two children.