How do you take a thirty-year-old brand and make it relevant again? Aliza Licht knows how and she has the awards to prove it. As the former, long-time SVP of Global Communications for Donna Karan International (DKI), Licht is widely credited as a social media pioneer in the Fashion industry. In this talk, she takes the audience through the creative and out-of-the-box mindset she had when bringing
Donna Karan and DKNY into the digital age. Through various off-line and online initiatives, not only did she completely reinvent brand perception but she also made DKI a standard for best digital practice in social media. Companies in any industry can benefit from Licht’s innovative thought process and ability to see an established brand in a new way.
From 2009 to 2016 Licht built an organic and multi-platform social media community of over 1.5 million engaged followers for DKNY. As a five-time Fashion 2.0 winner for Best Twitter and Best Blog, her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. In this talk, she shares the making of the DKNY PR GIRL brand and her ten guiding social principles that she feels were responsible for her social media success. Simple and easy to apply, this talk leaves the audience feeling empowered to easily improve their own brand social strategies.
This talk is geared toward individuals and the power of personal branding. Aliza gives a particular emphasis on communicating and building your brand in social media, where personal and professional lines are blurred, and a strong sense of self is a requirement. Licht shares tips for authentically engaging online, being socially savvy, and making sure that your professional reputation matches your online one. She talks about the importance of being your own publicist, building and maintaining your reputation, how to be a great networker and tips for improving your presentation skills. Told with compassion and encouragement to the audience wherever they are in their professional journey, a healthy dose of celebrity gossip, insider knowledge, and a fantastic sense of humor, Aliza Licht is an inspiring speaker for people at any level.
Aliza Licht is a fashion industry veteran and the author of the best-selling book, LEAVE YOUR MARK. In November 2016, Licht joined alice + olivia by Stacey Bendet as their EVP of Brand Marketing & Communications, a new position for the company. Licht was formerly the long-time SVP of Global Communications for Donna Karan International (1998-2016), responsible for overseeing the worldwide strategy.
Most known for her work as the former voice of DKNY PR GIRL®, an award winning Twitter personality that she created, Licht has been widely credited as a social media pioneer in the fashion industry, building a dynamic and multi-platform social media community of over 1.5 million followers for DKNY from 2009-2016. Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. The person behind DKNY PR GIRL’s true identity was kept anonymous for two years until October 2011 when Licht revealed herself. Her story was chronicled by The New York Times in, “PR Girl Revealed as PR Executive.”
LEAVE YOUR MARK is a virtual mentorship that teaches career success through building one’s personal brand. LEAVE YOUR MARK has sold over 40,000 copies since May 2015 and has been translated into Spanish and Chinese editions. The paperback edition with new material will debut in May 2018. It has become required reading for many schools’ communications majors. Her new subscription newsletter, BLACKBOARD, is syndicated on Forbes.com, and continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice. Licht is a mentor to thousands of millennials around the world through her #AskAliza portal on alizalicht.com where she gives one-on-one career advice to readers who write in. Licht is a frequent public speaker on the power of social media and building your personal brand.
Licht has been featured on the cover of The New York Times Style section in the article “Who Will Be America’s Next Top Mentor?” She is an inaugural TEDx Times Square speaker, a five-time Fashion 2.0 award winner for Best Twitter and Fashion Blog, has been profiled many times in the media including, WSJ, WWD, The New York Post, USA Today, Business Insider, People, Forbes, MSNBC, Yahoo, Mashable, U.S. News & World Report, Good & IBM’s Figures of Progress, E! News, In Style, and many others. She was named one of Time’s “Six Women Who Rule the Fashion World,” Fashionista.com has included Licht in their “50 Most Influential People in NY Fashion,” and The New York Daily News listed Licht as #30 in the “Top 50 Most Powerful Women in New York.”