Innovation, Execution, Design
Turning Sound Ideas into Action
Cofounder of the new Stanford “d.school,”
Author, Good Boss, Bad Boss: How to Be the Best... and Learn From the Worst (Spring 2010)
Robert Sutton works with a single, tangible message: That long-term performance depends on having some good ideas and then implementing them. Simple in its premise, yet slippery to practice, Bob explains why companies and managers can have good ideas – can know what to do – and still not do it. Even better, he offers concrete guidance on how to turn this knowledge into effective action. Take action with Bob Sutton, and learn to use the best evidence about real performance to make things happen, rather than the theories most widely believed and used.
