I Hate People reviewed in
The Wall Street Journal
The harsh economy has taught companies, managers and workers a hard truth. When the going gets tough it’s even more important to be at your best in the workplace. In I Hate People!, veteran author and journalist Jonathan Littman, and branding expert and comic Marc Hershon tackled the reality of the workplace. Extensive research and interviews with companies ranging from Procter & Gamble to Google and IBM has revealed a sea change in thinking. Corporations are acknowledging that something is broken, and that the key to successful innovation lies not in large teams or technology but in fine-tuning the human element within companies.
Jonathan Littman, the author of two best selling books on innovation shows how to launch innovative efforts.
| |  |
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm The Art of Innovation passes 130,000 hardback copies in print!
Taught at business schools around the nation, this best-selling classic from Littman and IDEO general manager Tom Kelley is filled with colorful examples of real-life prototyping and innovation, everything from the story of the invention of the first Apple Mouse to the "fat" toothbrush for kids and the self-sealing water bottle for mountain bikers. Littman and Kelley demonstrate how entrepreneurs and people who didn't know any better challenged convention and introduced breakthrough products. |
|
