Earlier today, Paul Zak did a live video interview for The Future of Storytelling speaker hangout series. Watch above.

When telling a story, you have between twenty and thirty seconds to capture someone’s attention before his or her mind starts to wander. Advances in neurological testing are allowing us to make the most of this limited time frame by studying the relationship between brain activity and emotional response. Using scientific data, we can actually design stories that maximize mental resonance. [FutureOfStorytelling.org]

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