Paul Zak’s research is featured in the recently released book by the NY Times‘ Nicholas Kristof and co-author Sheryl WuDunn.

In the wrong hands, “A Path Appears” is a dangerous book: You wouldn’t want to leave it lying around where your teenager might glance at it. He might get diverted from that reassuring ambition to be a banker. Frankly, only scoundrels and saints can read this book safely: Everyone else will find it upsetting and uplifting in equal measure. I certainly did. If you want to carry on with your life just as it is, best give it a miss.

Nicholas D. Kristof and Sheryl WuDunn show you, through many amazing vignettes matched with serious evidence, that you can make a difference to the lives of people trapped in misery. Those lives may be very different from yours, but the people leading them feel much the way you would if you were in their position. With a little effort you can help them enormously, but why should you bother? In “A Path Appears,” Kristof, an Op-Ed columnist for The New York Times, and WuDunn, his wife and a former business editor at The Times, try to answer that question — and for much of the book they presume you are a calculating egoist. []

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