“Creativity is universally celebrated. Yet resistance to creative ideas remains, ironically, nearly universal. What if that is because, while we claim we desire creativity, we have an unconscious bias against it? Jennifer Mueller stumbled upon this paradox early in her consulting career, and has been obsessed with addressing it ever since. She has been researching the problem for nearly two decades, and the result is a new book published this month by Houghton Mifflin Harcourt, Creative Change: Why We Resist It … How We Can Embrace It.” [800CEORead.com]

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