“Master raconteur and author of the upcoming book The Storyteller’s Secret, Carmine Gallo talks about struggle, persuasion and the importance of sharing stories.”

WHAT MADE YOU DECIDE TO WRITE SPECIFICALLY ABOUT STORYTELLING? I wrote Talk Like Ted (2014), which I viewed as a public-speaking book. Very few people will actually ever give a TED talk. But I wanted to identify what it is about some of the world’s greatest public speakers—how did they go about delivering these presentations that went viral? There are a lot of elements about how to prepare and how to rehearse. But the chapter that really caught on was about storytelling. [Worth.com]

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