Adams has analyzed his rise to the top of his profession as well as the lives of other successful individuals. The result is the Adams success formula: “Every skill you acquire doubles your odds of success.” Adams says you can raise your market value by being “merely good—not extraordinary—at more than one skill.” Adams told me his career is an example of the success formula in action. “I’m a poor artist. Through brute force I brought myself up to mediocre. I’ve never taken a writing class, but I can write okay. If I have a party at my house, I’m not the funniest person in the room, but I’m a little bit funny, I can write a little bit, I can draw a little bit, and you put those three together and you’ve got Dilbert, a fairly powerful force.” Adams says the addition of a little business knowledge (he has an MBA from Berkeley’s Haas School of Business) and the sum of his “average” talents makes him more valuable than any one skill alone.