Carmine Gallo shows you how to give a talk that builds business, at Citibank’s Sales and Marketing channel.

1) Tell stories to bond with your prospect. This is the single best way to make an emotional connection with your listener. My TED Talk analysis found that stories make up 65 percent to 72 percent of the content. Researchers at Princeton University are finding that when someone tells a story, the same regions of the listener’s brain and the speaker’s brain light up. That means the two people are literally in sync. Facebook COO Sheryl Sandberg started a movement called “Lean In” with a TED Talk. Right before she got on stage, a friend suggested that she downplay the data and statistics and tell personal stories of her struggle with balancing work and family. She did and it made all the difference. []

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