Via Fast Company: Facebook’s leadership sinks over 20 points in corporate reputation poll

Facebook’s reputation has fallen dramatically over the past few months, as the company grapples with scandals involving unauthorized data use by Cambridge Analytica, according to new data from the Harris Poll. []

“Today, companies are recovering faster from crisis, when they occur (perceptually) outside the control of the C-suite,” writes John Gerzema, CEO of the Harris Poll, in an email to Fast Company. “In the case of Facebook, the data breach caused their overall reputation to drop by 10% in just three months, but even more worrying is the decline in the public’s perception of Facebook’s leadership and trust.”

Apple, Google see reputation of corporate brands tumble in survey by John Gerzma’s Harris Poll

From Reuters:

The poll, conducted since 1999, surveyed 25,800 U.S. adults from Dec. 11 to Jan. 12 on the reputations the “most visible” corporate brands. John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad. []

And via the Washington Post:

“John Gerzema, chief executive of Harris Insights, attributed Apple’s and Google’s slide to a failure to deliver big products that fit into people’s everyday lives. Consumer sentiment toward companies is often cyclical, he said, and for tech it is closely tied to what products come out that year. While Apple and Google released many products, including Apple’s iPhone X and Google’s Home Mini and Home Max, the poll indicates those gadgets didn’t seem to resonate with the average person. “The story for me this year is that tech has got to provide utility and be tangible,” Gerzema said. “Apple had a down year on innovation — from the Apple Watch to a really expensive X phone for $1,000.” []

Helen Thorpe on the shortlist for the Lukas Prize

Helen Thorpe has landed on the shortlist for the Columbia University’s prestigious J. Anthony Lukas Prize Project Award for her book, The Newcomers: Finding Refuge, Friendship, and Hope in an American Classroom, which “Follows the lives of 22 immigrant teenagers throughout the course of the 2015 – 2016 school year as they land at South High School in Denver, Colorado.” []

Meredith Wadman review fellow BSG speaker Jonathan Quick’s book at the Wall Street Journal

Meredith Wadman reviews The End of Epidemics for the WSJ.

For scare value, the 2014 Ebola epidemic looms largest in recent memory; while it ended by killing “only” 11,310 people in West Africa, it looked for a time as if it might become a global catastrophe. But for deadliness, the 1918-19 Spanish influenza pandemic, which killed at least 50 million people, dwarfs any infectious outbreak of the past 100 years. Beginning in the spring of 1918, a flu virus that in a rare feat had evolved to be both highly contagious and extremely lethal swept the planet. Most often, it killed healthy adults in the prime of life. []

Carmine Gallo’s latest for Inc.

Carmine Gallo offers a deeper dive into Steven Pinker’s new book on progress.

If you’re pessimistic about the state of world today, Bill Gates and Harvard psychology professor Steven Pinker have a message for you: “This bleak assessment of the state of the world is wrong. And not just a little wrong–wrong wrong, flat-earth wrong, couldn’t-be-more-wrong.” The quote appears on the first page of Pinker’s new book, Enlightenment Now. In a recent blog post, Bill Gates calls it his new “favorite book of all time.” Pinker and Gates are optimists. They see the world differently than most people, and they have the data to prove it. In the first few pages of Pinker’s book, he makes the point that civilization has made “spectacular progress” in nearly every possible way. Here’s the kicker–almost nobody knows about it because most people focus on the negative. Change your thinking; change your life. []

Todd Henry’s latest named an Editor’s Choice at 800-CEO-Read

Todd Henry’s Herding Tigers: Be the Leader That Creative People Need is out now.

If you’ve read Todd Henry’s work before, you know he has a knack for deconstructing complex problems into simple equations. He does so again here, using stability and challenge as the variables …. The best way to help teams thrive, Henry believes, is to give your team focus, function, and fire. You are there to determine what to do and what not to do, when to do it, how to do it, determine what is needed to do it, explain why you’re doing it, and instill it all with meaning and purpose. []