Carmine Gallo shares why Data Alone Won’t Get You a Standing Ovation (based on his latest book, Talk Like TED).

In my work as a communication coach for executives at the world’s leading brands I’m often faced with a mountain of data that the speaker wants to get across. My job is to help the person tell the story behind the data—to reveal the soul behind the numbers. Drawing on this experience, as well as my recent research into the most succcessful TED talks and the neuroscience behind audience response, I’ve concluded that that data has the most impact when it’s wrapped in a story. [HBR.org]


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