A profile of John Gerzema at Inc.

Gerzema manages the world’s largest database of consumers, and so is uniquely positioned to kick theoretical tires. Intrigued by the observations about gender, he surveyed 64,000 people in 13 countries on how they felt about government, the economy, and the (mostly male) leaders pulling the levers. Substantial majorities waxed critical of institutions and pessimistic about their quality of life.


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