A great piece on Bob Sutton and he & Huggy Rao’s new book Scaling Up Excellence at Inc.

To protect their brands, Sutton advises companies to spread not just a “footprint”—their geographic and market presence—but also a “mindset”—the deeply ingrained beliefs and behaviors of their people. It’s the inverse of author Marshall Goldsmith’s “what got you here won’t get you there.” What got you “here,” after all, includes shared convictions, inviolable standards, even small experiential details like the sound of coffee grinding. Sacrifice those, and you may never get to “there”—or to any “there” that’s a worthwhile destination.

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