INC. has profiled Nick Riggle and his new book.

These days people use the word “awesome” to describe everything from a new episode of their favorite show to a tasty hot dog. It’s a far cry from the traditional meaning of the word – inspiring awe. So has the term become basically meaningless, just a sloppy way to say ‘very good’? Nope, argues University of San Diego philosopher professor Nick Riggle in his new book On Being Awesome: A Unified Theory of How Not to Suck. “I think there’s something deep behind the popularity of “awesome””, he insists. Being awesome, Riggle argues, actually has a specific if rarely understood meaning. And understanding more about what we mean when we use this everyday expression of praise can help unlock our own ability to be awesome at whatever it is we do. [INC.com]


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